Muli's journey began as a thrift store with a mission to declutter wardrobes and encourage clothes circulation to minimize unworn items. Over time, Muli has transformed into a purposeful endeavor, focusing on three core activities through partnership with local artisans: curating vintage pieces, reworking thrifted and deadstock fabrics, and crafting made-to-order garments. Rooted in minimalist fashion and essentialism, Muli encourages keeping and purchasing only what sparks joy and reflects individuality. Through its collections, Muli advocates for Filipina self-expression, empowering women to embrace confidence and empowerment through their personal style choices.